Su Strawderman

Create Simple

Yodels. That was the subject of the first storyboard I ever did when I was 13. It was silly. It was fun. It won a camera with a fancy flash attachment. 

Today, I still enjoy the occasional Yodel. But I really love the challenge of a gnarly marketing problem. From strategy to Big Idea to final execution, whatever that may be: An integrated program, a website with 10,000+ SKUs, a brand standards manual, a facebook post, a print ad, and anything with a storyboard.

As a Creative Director, I help organizations:

+ Create innovative, strategically-based, customer-centered, cross-channel programs that drive positive business results. 

+ Build and develop high-performing, cross-functional, collaborative teams.

+ Optimize processes, systems and output to improve capacity, speed-to-market and outcomes.

Specialties: Creative direction, art direction, design, copywriting, production, team development and management, innovation, marketing strategy, creative strategy, message strategy, B2B, B2C, financial services, healthcare, education, aviation and defense, insurance, social services, building products, industrial, technology, integrated communications, digital communications, advertising, video, print, social, direct, web.

Please see my linkedin profile for more background.

B2B and B2C Experience