From brand guidelines to website building tools, the team has been hard at work delivering great results. Reach out to see the work.
The CIGNA "Go You" campaign empowered people to take charge of their health. The social campaign featured a popular Facebook page with daily posts.
One of the toughest computers on the market, Armor rugged computers can withstand dust, water, glare, vibration, temperature extremes and being dropped. Yet it is their connectivity that really sets the brand apart. An 11-industry vertical approach allows creative to speak to the unique needs of EMTs and police to field service and transportation workers.
A fully integrated campaign united by a recognizable graphical symbol was produced including advertising, email, PR, social and web all driving to a single conversion: an in person demo.
When it split from Rockwell Automation, Rockwell Collins needed to look like a new company while retaining the positive brand attributes from the combined company. Research showed that the employees ability to deliver on their promises was common across all disciplines and informed the new brand pillars and brand promise: Building trust every day.
In-depth brand and graphic standards were developed along with a new website, collateral system and advertising. A brand anthem video brought the promise to life for customers and employees.
A publisher of books and magazines, Taunton Press takes a similar inspirational approach to seemingly dissimilar areas of interest: Homebuilding, sewing, woodworking, cooking and gardening. While they wanted to increase cross sell and ad revenue across their portfolio, the publisher had doubts it could be done in a single campaign.
But through research, audience segmentation and creative exploration, the theme “Inspiration for hands-on living” took shape. And it became clear the audiences don’t really look that different after all.
The geared turbofan engine had been attempted before, but never perfected. Until now. The revolutionary technology drastically reduces parts, maintenance, noise and greenhouse emissions.
A one-of-a-kind advertising campaign mixed stunning imagery with hard core business benefits. And won as much industry acclaim as the engines, including being named Air Transport World's Ad of the Year.
Consolidate seven well known U.S. wire and cable management companies under a French parent brand: Legrand North America.
Legrands dedication to design along with the ingenuity and dependability of the U.S. operations informed the new brand pillars and tag line: designed to be better.
New brand standards that outlined a transition strategy, a corporate website featuring over 10,000 SKUs and a new collateral system were all developed for launch.
This online retailer needed to expand it’s audience beyond gold bugs and survivalists into the more mainstream investor community.
A new, more sophisticated and cerebral brand look and voice were needed to appeal to the traditional investor, while not alienating the base. The resulting new golden rules campaign could accommodate everyone.
American General needed to more closely align their brand style with new parent AIG. Research was conducted with employees, sales channel and customers to identify and understand how to translate and leverage important brand equities through new brand materials. As a result, a style guide was developed to direct creative development and energize internal marketing influences.
Aetna Group Retiree Solutions sought to grow its enrollment in an environment where most companies were reducing or eliminating their contribution to retiree health benefits.
Carefully crafted messages utilizing the “my world” theme captured the personal concerns of brokers, sponsors and customers. A three-hit open enrollment direct mail campaign doubled results from the previous year, while reducing costs by 69%.
Start-up manufacturer Addaero uses additive technology to create parts for the aviation industry and other uses. Brand activation included logo, responsive website and trade show materials.
How do you motivate budget and time strapped women to get a mammogram? They won’t do it for themselves. But they will for their loved ones.
This was the research-based insight that drove creative development for Connecticut Department of Public Health’s campaign to fund low- or no-cost mammograms to qualifying women. The result? The funding was depleted inside of six weeks, versus over 12 weeks for the previous effort.
The relaunch of the CBT brand after almost 20 years provided a unique opportunity: The chance to bring service back to the market.
Previous mascot Barney was brought out of retirement to fix the service landscape, both in the bank and in the community by performing random acts of Barney. And bank board member Geno Auriemma took the cause for real customer service to the people in a series of man-on-the-street TV spots.
Putterers. Tinkerers. DIYers. Those who find fixing their vehicle therapeutic. And fun. Permatex not only has a range of kits to help repair all kinds of minor damage, but a reason for using them that even the most demanding spouse can understand: Saving hundreds of dollars in the process.
The print, website and online creative appeals to the fun and the pragmatic.
“Don’t you dare manipulate me. If you want my help, just ask!”
This was the research-based insight that drove creative development for CCMC’s annual fundraising campaign. Real patients were used in an honest, authentic effort that exceeded goals.
